About the new brand


We're excited to bring a fresh new look to Visa Wellington On a Plate!

Introducing the Plate of Curiosity .. a new identity that champions both the craft of our hospitality sector - the amazing restaurants, bars, hotels, cafés, brewers, winemakers, producers, suppliers and event runners who make up this fine region - and the excitement people have for New Zealand's biggest culinary festival. 

We've expressed this as a plate graphic, situated between two exclamation marks. It's simple, bold, and truly captures the spirit of the festival.   

With much thanks and aroha to creative partners Cato Brand Partners for bringing our vision to life.