Visa WOAP 2017 Application Fees

The 2017 Application Fees for all types of participation of Visa WOAP will remain the same as 2016. There are two stages of fees – the deposit required at time of applications and the final participation fees.


Application Fee Payments

A deposit payment is required to be paid for all applications. This deposit can be paid via credit card or direct debit at the time of your application. As you will know, the WCET is a not-for-profit organisation. In order to promote the festival, keep the website current and create and distribute the Programme Guide, there are a number of costs that we need to cover early on in the year and your deposit helps this.

Your deposit is deducted from your final fee.

The deposit fees for Visa WOAP 2017 are:

  • Dine Wellington – $250 +GST
  • Festival Events – $250 +GST
  • Burger Wellington – $100 +GST
  • Cocktail Wellington – $75 +GST
  • Food Trucks – $200 +GST

For applications that include participation in more than one activity, i.e. 1 x Dine Wellington application + 1 x Burger Wellington application + 1 x Cocktail Wellington application, the deposit amount will be $425 +GST. Similarly, if an application is made by the same organisation/individual to operate 3 x Festival Events (for example), the application fee will be $750 +GST.

If your application is not accepted this will be refunded to you in full in early March 2017. If your application is successful the deposit amount will be deducted from your final Application Fee total or Festival Event commission.

Applications will not be considered unless the Application Fee deposit payment is received by midnight on Monday 20 February 2017.


Festival Events

Standard Festival Event Participation Fees

Standard Festival Events are Festival Events that utilise the Visa WOAP online ticketing system as they require pre-purchased tickets to attend the Festival Event. Ticketek is the Visa WOAP ticketing partner. A commission rate and Ticket Issuance Fee is levied on all tickets. This commission and ticket issuance fee will be deducted from the total ticket price. All other fees will be paid direct by the ticket purchaser, on top of the ticket price:

Commission per ticket: 7.0%

Ticket price Ticket Issuance Fee
Any price $3.00 (Box Office, Agency, Call Centre, Internet, EzyTicket™) – to be included in the ticket price
Payment Method Payment Fee
C/C (Visa, MC, AMEX) 2.55%
C/C (Diners) 2.65%
Delivery Method Delivery Fee
EzyTicket/Mobile Ticket No Charge
Mail $2.00 per transaction
Courier $4.50 per transaction
Rural delivery $7.00 per transaction

All Festival Events that have capacity for over 40 ticket sales must provide Visa WOAP with two tickets for publicity and promotional purposes (e.g. media hosting, social media coverage, and giveaways), free-of-charge as part of your application fee.

Non-Standard Festival Event Participation Fees

Non-Standard Festival Events are Festival Events that, generally, do not utilise the Visa WOAP online ticketing system. There are some exceptions to this rule, such as ticketed Charity Events. More often than not, Non-Standard Festival Events have ‘free entry’ or are ‘walk up’, but do have a commercial element, such as a Pop Up restaurant or cart or market day. The 2017 Free Festival Event Pricing Policy is as follows:

Free Events

Free Events are Festival Events such as lectures, exhibitions, or food and/or beverage tastings that have no commercial element AT ALL. No tickets are required to attend and there are no commercial merchandise sales.

Participation Fee: $100 +GST

Charity Events

A Festival Event is deemed as a Charity Event when at least 25% of the revenue earned from the Festival Event is being donated to a nominated charity. To qualify for Charity Event status, the Festival Event must provide a ‘Statement of Donation’.

Participation Fee:

Ticketed Charity Festival Events: Upon receipt of the ‘Statement of Donation’, a reduced commission fee of 4.0% will be charged (instead of the standard 7.0%).

Non-Ticketed Charity Festival Events: Price on Application – the participation fee will be determined by consideration of anticipated (realistic) attendee numbers.

Ticket purchasers will still pay relevant Ticket Issuance Fee ($3.00 per ticket, Credit Card Fee and Delivery Method (if applicable).

Pop Ups

Pop Ups range from full-scale restaurants to ice cream carts and do not require customers to pre-book. Pop Ups vary significantly in nature and the Application Fees will be dependent on the size and scale of the Pop Up venture.

Participation Fee:  Participation fees are determined based on a formula:

1. Walk Up-style Pop Up (e.g. pop up ice cream cart): Multiplier = 1

Participation Fee Formula: Number of Nights/Sessions/Days x Estimated number of serves per day x 1

E.g. 5 Days x 50 portions x 1 = $250 +GST

2. Seated Pop Up (e.g. pop up restaurant): Multiplier = 3

Participation Fee Formula: Number of Nights/Sessions/Days x Seating Capacity x 3

E.g. 10 Nights x 50 seats x 3 = $1,500 +GST

Please Note: There is a cap of $1,750 +GST. So in the case of a large Pop Up, the participation fee would be calculated as follows:

13 Nights x 120 seats (or whatever the seating capacity is – NOT the number of covers per night) x 3 = $4,680 +GST = $1,750 +GST

All Pop Ups that have capacity for over 40 attendees must provide Visa WOAP with a $100 meal voucher for publicity and promotional purposes (e.g. media hosting, social media coverage, and giveaways), free-of-charge as part of your application fee.

Market Days

Market Days are free for consumers to attend but have stallholders from which customers buy produce, etc.

Participation Fee: Price on Application – the participation fee will be determined by consideration of anticipated (realistic) attendee numbers.

Large-Scale Festival Events

Large-Scale Festival Events are events with over 1,000 ticket purchasers. Please contact the Festival Director to talk about your participation fees.

Dine Wellington

Dine Wellington menu reservations are made directly by consumers with participating Dine Wellington restaurants. The cost to participate in the Dine Wellington programme is determined as follows:

  • The formula applied to determine each restaurant’s Dine Wellington participation fee is based on restaurant capacity and how many of the 17 days of the Festival period (12-28 August) the restaurant will be open.
  • The Dine Wellington participation fee formula is based on a multiplier of 65 cents +GST per seat, per day. For example:
  • 40 seats x 17 days x 65 cents = $442.00 +GST
  • 90 seats x 17 days x 65 cents = $994.50 +GST
  • 30 seats x 13 days x 65 cents = $253.50 +GST
  • Please Note: There is a cap of $1,250 +GST per restaurant.
  • All Dine Wellington participating restaurants are required to provide a $100 meal voucher valid until 01 August 2018 to be used by the Visa WOAP team for publicity purposes (e.g. media hosting, social media coverage, and giveaways).

Garage Project presents Burger Wellington

Burgers can be offered as part of the Dine Wellington menu, or as a separate offering, but only restaurants participating in Dine Wellington are able to take part in the Burger Wellington challenge. The only exception to this is for Food Trucks who may enter Burger Wellington without offering a Dine Wellington menu.

Dine Wellington participants: $199 +GST. In addition, all Burger Wellington participants are required to provide up to three burgers (if required) to the Visa WOAP team for publicity purposes (e.g. media hosting, social media coverage, and giveaways).

Food Trucks: $299 +GST. In addition, all Burger Wellington participants are required to provide up to three burgers (if required) to the Visa WOAP team for publicity purposes (e.g. media hosting, social media coverage, and giveaways).

Cocktail Wellington

Cocktail Wellington provides Wellington’s cocktail bars (and restaurants with bars) with a platform in which to participate in Visa WOAP. This opportunity is also open to participating Dine Wellington restaurants. Any establishment offering cocktails on their menu may enter as follows:

  1. If your primary trade is as a ‘restaurant/café/eating establishment’, you will only be eligible to enter Cocktail Wellington if you are participating in Dine Wellington
  2. If your primary trade is as a ‘cocktail bar/bar’ (i.e. you do not serve full meals), you may enter Cocktail Wellington without offering a Dine Wellington menu
  3. ALL participating Cocktail Wellington establishments must include a regionally-inspired tapas with your cocktail

Participation Fees:

Dine Wellington participants: $125 +GST. In addition, all Cocktail Wellington participants are required to provide up to three cocktail/tapas matches  (if required) to the Visa WOAP team for publicity purposes (e.g. media hosting, social media coverage, and giveaways).

Bars & Cocktail Bars: $250 +GST. In addition, all Cocktail Wellington participants are required to provide up to three cocktail/tapas matches (if required) to the Visa WOAP team for publicity purposes (e.g. media hosting, social media coverage, and giveaways).

Wellington Food Truck Rally

Food Trucks taking part in the Wellington Food Truck Rally pay a participation fee based on the number of nights in which they participate.

Participation Fee:  Participation fees are determined based on a formula –

Participation Fee Formula: Number of Night sessions attended x $100 +GST per Night session

E.g. 5 Night sessions attended x $100 +GST = $500 +GST