Festival Event Operator Application 2017

Welcome to the Visa Wellington On a Plate Festival Event operator application.


Visa WOAP 2016 will take place from 11 – 27 August. Please read ALL of the information on this page before you apply.

To apply to operate a Festival Event, please register at my.visawoap.com, register the venue your event will be held and complete a Festival Events application form.

Applications close at 11.59pm on Monday 20 February. ABSOLUTELY no late entries will be accepted.


Festival Events showcase the region’s innovative food and beverage offerings as well as the personalities involved in the region’s cuisine scene. We are looking for different, inspiring and provocative Festival Events that leave people wanting more! They must truly be an articulation of the festival vision and reflect, in some way, the festival theme. To help you better understand what we are looking for, check out our Tips for running a Visa WOAP Festival Event.

The festival theme (“Celebrating food as part of NZ’s culture”) is not to encourage less festival events celebrating international cuisine and styles, but to encourage more. Think about what “New Zealand food” is now, in the context of New Zealand being a multicultural and contemporary nation.

Please note: With a key focus on innovation, the number of repeat Festival Events accepted into the programme, from previous years, will be limited.


Making an application

Before you start the application form/s, please take the time to read the entire form carefully to see what information you will need to have ready. Then set aside enough time (approx. 20-30 minutes per form) to enter all the information at once. Remember to ensure that your information is accurate and enticing for customers.

We appreciate that you may not have all the details just yet but please ensure you are putting your best foot forward. Any form filled in with “TBC”, “I don’t know” or other equivalents will not make it through to the Curating Committee.

Please note that submitting an application form does not guarantee your acceptance into the Visa WOAP Festival Events programme.

Your application/s will be reviewed by the Visa WOAP Festival Events Curating Committee and you will be notified as to whether your application/s has/have been successful by early March 2017.

Please refer to the Visa WOAP 2017 Festival Events Selection Criteria to find out how we select the final Festival Event applicants.


Pricing your Festival Event

The Visa WOAP online ticketing system is operated by Ticketek. There have been some recent changes to the legislation around the presentation of ticket charges (i.e. ticket issuance fees), which mean that these will need to be considered when setting your ticket prices. What this means is that once you have determined your ticket price, please add $3.00 to the price. You may like to round it to the nearest $5 or $9.

Please contact us if you would like some advice this.

Please note: Credit Card fees are added on top of ticket price at the time that the transaction is made (and is dependent on the credit card used.


Please remember to…

    • Start thinking about the information you need to provide for your application. Like last year, we ask you a few more questions. Give some thought to how your Festival Event will ‘run on the day’ (i.e. the flow of the event), do you need an MC?  What is the ‘attendee experience’ going to be like? We need all this information included in your application.
    • Consider what is your ‘point of difference’.  Would someone travel from out-of-town to your Festival Event? Why? What’s your hook? If not, what could be modified with your idea/concept to attract an out-of-towner’ to the Wellington region for your Festival Event?
    • If your application is accepted, we will be asking for a few more bits of info, including imagery. This imagery sits alongside your website and programme guide Dine Wellington listing. We have a great photography deal available to get some snazzy images taken if you don’t have any. Please indicate your interest on the application forms and more information will be supplied if your application is accepted.

Festival Event Application Fees

Like last year a deposit payment will be required to be paid for all Application Fees.  This deposit can be paid via credit card or direct debit at the time of your application. The deposit fees for Visa WOAP 2017 Festival Events is $250 +GST per Festival Event submitted. If your application is not accepted this will be refunded to you in full in early March 2017. If your application is successful the deposit amount will be deducted from your final Application Fee total or Festival Event commission. Further details on Festival Event Application Fees can be found here.

Cancellations & Changes

Find out more here to understand your obligations if you cancel or change your participation in Visa WOAP.