Wellington Culinary Events Trust

Wellington Culinary Events Trust logo


The Wellington region, encapsulating the districts of Wellington city, Lower Hutt, Upper Hutt, Porirua, Kapiti and the Wairarapa (South Wairarapa, Carterton and Masterton combined), has a wealth of enthusiastic and passionate food and beverage producers, suppliers, manufacturers, educators and committed consumers.

This supports Wellington’s position as the Culinary Capital of New Zealand. Home to more than 400 restaurants, bars and cafes, Wellington rivals New York for choice – and the rest of the world’s foodie destinations for quality.

Wellington Culinary Events Trust

The Wellington Culinary Events Trust (WCET), a not-for-profit charitable trust, was established in February 2014, to promote Wellington (city and region) as the premium New Zealand destination for hospitality experiences, thereby adding value to the Wellington region for the benefit of the public of Wellington region.

The culinary and hospitality community provide a critical component of Wellington’s cultural offering. WCET’s role is to champion this by providing experiences throughout the year, working with a wide range of partners, from community events through to festivals such as Visa Wellington On a Plate (VWOAP).

The ultimate goal of the WCET is for the Wellington region to be recognised as the Culinary Capital of New Zealand – raising awareness and growing confidence in the wider Wellington region’s food community, and to act as a platform for a delicious and diverse range of events, programmes and competitions, accessible to all levels of the community.

One of the key ways that WCET is endeavouring to work with the community is through collaborations with other key iconic Wellington events and festivals (i.e. International Arts Festival, CubaDupa etc), as well as being a key communication channel (via digital, social media, eNewsletter databases and other channels) for existing culinary events and experiences (i.e. Toast Martinborough, Harvest Festival etc).

Our vision…

Feeding people’s appetite for life by bringing them together to share different, inspiring and provocative culinary experiences.

Our objectives

  1. To support Wellington’s hospitality and culinary sector to thrive
  2. To support Wellington to become one of the world’s great food cities
  3. To tell the Wellington Food Story via different, inspiring and provocative culinary experiences
  4. To drive economic growth for the Wellington region through visitation and export growth

The Trust’s activity culminates with VWOAP and Beervana both held annually in August.

Visa Wellington On a Plate

Since it began in 2009, VWOAP, has established a reputation as one of New Zealand’s premier culinary events.  It has been suggested that the festival has the potential to be as valuable and strategically important to Wellington as established events such as the Wellington Rugby Sevens or the World of WearableArt™ Awards Show.


The WCET acquired Beervana in May 2015.  Beervana is New Zealand’s premier craft beer celebration offering attendees the opportunity to sample the latest offerings from breweries here in New Zealand, Australia and a few handpicked from around the world. Enthusiasts are enlightened with informative seminars on how to appreciate craft beer even more than you already do. For keen home-brewers there are masterclasses, equipment and friendly advice.


The Wellington Culinary Events Trust Board is governed by an inspiring group of leaders in their field:

Fran Wilde – Chair
James Bennie
Mike Egan
Paula Jackson
Grant Maxwell
Sarah Meikle
Terry Shubkin
Rachel Taulelei


Sarah Meikle is the Chief Executive of the WCET.  If you have any questions or queries, please email us.